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An Isa Season To Savour

February 5, 2010 by  
Filed under Uncategorized

The countdown to the 2010-11 ISA season is now well and truly on. The build up to April will be anticipated even more than usual this year, given the full implementation of the new personal limits that were rolled out for the over 50s back in October.

From the spring, the new ISA limit of £10,200 – of which £5,100 can be saved in cash – will be available to all and, if those aged 50 and over are anything to go by, providers can expect customers to take full advantage.

Research has found that lump sum payments into ISAs made by those eligible for the new tariffs rose by 120 per cent between October 2009 and January this year.

Furthermore, the appetite for saving looks to be returning to Britons, as the worst of the economic crisis in 2009 is left behind. In fact, consumers are setting aside 136 per cent more money each quarter, compared with the same period last year.

In real terms that means in the three months to January, we saved £776 each on average; in the quarter period to January 2009, that figure stood at just £329.

The percentage of people making an effort to save has also risen, increasing from 18 per cent to 27 per cent in the last 12 months.

Having built up a decent level of savings, the understandable temptation is to dip into it, perhaps for a holiday or a spot of retail therapy. However, as a nation, we seem to resisting this temptation, with the average withdrawal falling from last year’s high of £2,200 to £1,724.

In the run up to a new ISA season, this new found desire to save for a rainy day should spell good news for providers. Indeed, a number of them have moved earlier than has historically been the case, with many launching their new ISA propositions in January.

Traditionally, the annual provider scrum has stated in earnest in mid February. Not so this year, as Aldermore, Birmingham Midshires, Leeds BS, Manchester BS, Newcastle BS and the Post Office have all launched new products. As April draws nearer, look for providers to advertise increasingly attractive ISA rates, as the battle to entice savers’ money intensifies.

There can be only one winner if such a trend materialises and, refreshingly, it won’t be the banks and building societies.


Moneyfacts.co.uk is the leading independent financial information provider in the UK. Since 1988, we've been providing impartial information to financial services professionals which has helped thousands of customers get the best deal on their mortgages, savings accounts, credit cards, loans and other personal finance products.www.moneyfacts.co.uk Limited is authorised and regulated by the Financial Services Authority (FSA).
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