Ways to Save Money

In these hard times, money is hard to come by so you should know how to save it until things get better. Since it is a balancing act that is somewhat challenging, here are a few ways that can teach you how to save money. If you don’t want to lose your home like a lot of Americans have over the past year, you have to kill your debt first. You do that by calculating how much money you spend in a month and then see where the budgets can be made so there is money you can use to pay ...

Five Practical Ways to Save Money for Students

It can be hard to think of ways to save money especially for students since they don’t have their own money yet. This is because at times, for all the expenses while on campus, there is barely left to save. Although it is hard, it doesn’t mean that it is impossible for students to save money while studying. All they need is to develop good time management skills, strict budgeting, and practicality. If you are one of those who are thinking of ways to save money while on campus or even before you enter one, here are some of the ...

Six Simple Ways to Save Money

No matter where you look at it, there will be always ways to save money if the person has the will do so. If you are one of those who are trying to come up with ways to save money in this unstable economy, it is best to start with developing a simple lifestyle. When you are able to do this, the rest will follow. But, if you are one of those who are not sure where to start, here are some eight simple ways to save money. 1. Cut down on grocery or shopping sprees. Although buying groceries is a ...

Save Money Without Feeling Poor

Yes. You are feeling the economic crunch. Times are hard and you are finding it hard to even make both ends meet with the rising costs of basic necessities and the fact that you lost one of the part-time jobs that you are holding. This is the common scenario that people, not only in the US, is feeling. They may not have lost their jobs but they have certainly found it hard to earn extra. Can you blame them then if they look for ways to cut costs and save money? Although it looks like a pretty daunting task, it’s not ...

Products You Can Save Money On

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Ways To Save Money

Proper Keyword Selection Can Save Money

Google AdWords? are increasingly becoming widely used in the product and services sector as a sure fire method to rank on the first page without scrolling, or as the industry calls it "above the fold". AdWords give businesses a way to control their search engine ranking through a bidding process. The concept is simple, the more you pay, the bigger your budget, the higher your rank.

In search engine speak the terms "natural / organic results" and "paid results" are often used. Natural results are what most people think of when looking for the search engine results. These results are often flanked by the paid results, in Google these adds appear in the very top, very bottom and the right of the natural search results. User experience studies have shown the 80% of the clicks on search results go to the natural results, while only 20% click on the paid results.

Paid results, as they pertain to product and services are more "relevant" then natural results because an interested party is paying for the placement of a particular add.

Paid placement is highly recommended, however you must be careful in the keywords you choose. Follow this rule when using pay-per-click ads, general terms = high cost and low quality traffic, specific terms = low cost and high quality traffic.

Keyword Choice is Everything

Selecting the proper combinations of keywords can make a significant difference in the traffic received and the cost paid for a particular keyword phrase. Take for instance our company, Imulus. Quick background, we are a full service design + interactive agency which means we build websites, web applications and marketing collateral. Also, we are located in Boulder, Colorado. So here goes:

Campaign 1 / Local

We are trying to reach out into our own backyard, where we ultimately have greater success they compared to trying to reach clients in Portland, Oregon. The few selected terms below give you an idea of the level of traffic we might expect. Google allows us to select a budget to keep that number reined in.

Denver Web Design

Returns 44 Clicks per month / 2,681 times shown / Avg position 2.2 'total 1 Month Cost $240.89

Boulder Web Design

Returns 13 Clicks per month / 1,115 times shown / Avg position 1.2'total Cost 1 Month $62.36

Obviously market size will have a direct link to the number of times your keywords are searched upon.

Campaign 2 / National

In this campaign we are going to reach outside of the Denver metro / Boulder market. Our new target market is the United States. Qualifiers of Boulder and Denver will be dropped in favor of more national terms. These numbers are not actuals, just estimates.

Web Design / 1290 Clicks per month / $8,550 per month

Web Developer / 168 Clicks per month / $497 per month

Website Design / 1110 Clicks per month / $5,146 per month

Notice the cost per month, as we market more general terminology the number of clicks per month increases drastically and so does the cost. The only part of the equation which diminishes is the quality of the leads.

Better Traffic Quality

Campaign 2 will drive more traffic then Campaign 1 but will the traffic be worth it? Using the terms Web Design, those ads will appear when anyone searches using those terms even if they have qualifiers on the term. By using general terminology we might be picked up on searches for "Alaskan web design" in which case the odds of us landing that client are pretty remote. Adding qualifiers narrow the clicks to just those which are qualified for our business, adding Denver and Boulder gives us focused results.

For more information visit Imulus at http://www.imulus.com

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